Thursday, 9 May 2013

Drive-Thru Selfridges?

"I'll have one Prada handbag, two Michael Kors watches and a Hermes belt to go please"

Today I read something that completely blew my mind. Selfridges are launching a drive through store. Yes, you read that right, not a fast food chain, not Costa, SELFRIDGES.

Image via designingretail.

"This will not just be the first drive-thru service, it will be the best" - Simon Forster, multi channel director

This is such an awesome concept, but after reading a little more into it, you actually have to order the item online first then drive to the back of Oxford Street to pick it up. Sounds a little like a more hassle version of delivery if you ask me! It would be pretty handy if you were hunting for the that last minute designer item however, as you could order online using your phone, then swing by to pick it up without leaving the comfort of your car. Either way it's revolutionary, and I think we can expect to see some more high street retailers imitating it in the years to come.

What do you think of Selfridges Drive-Thru?


  1. Oh! So it's pretty much click and collect like many stores offer, they're just making it more 'cool'.
    I actually imagined it to be how you said haha. xx

  2. I was about to get really jealous of all the drivers out there but it seems like a glammed-up collection from store...maybe to cut down their home delivery?

  3. Omg that's crazy! I'm not going to be driving down to Oxford Street, paying the congestion charge and getting stuck in sh*t loads of traffic just to pick up my order lol. Seems silly. They should just offer cheaper delivery charges!


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